Ron Cassidy

It's official! While there has been talk of an upcoming algorithm change from Google for at least a couple of months, these past couple of weeks saw a definite change in the way that Google ranks those sites on the web vying for top placement in its listings. So what is the big news? This algorithm specifically went after content farms and in addition to a broad extent low quality sites that have been gaming the system for higher rankings. Since the algorithm targeted content farmers, this algorithm has been nicknamed The Farmer.

If you read our recent article: "Google Moving Against Content Farms- What Does This Mean for SEO?" You probably were already on the look-out for the coming algorithm change. Now that the algorithm has taken effect, the SEO/SEM community definitely knows a little bit more about it, however there are still a few things that require more research and information.

Who Was Targeted by the Farmer Algorithm?

This algorithm change which took effect since late February is said to have affected between 11% and 12% of the search queries in the United States. As of the moment, it is not sure when the algorithm will affect other regions in the world.

Some of the major website properties that were affected included article distribution sites, aggregated content sites (those sites that republish original content from others), sites that mostly sell products with little or no content associated with them, and in general sites that don't have unique or high quality content. Generally speaking, if a website's goal is to monetize content that is not original or high quality, then it is likely that the site has been targeted by Google.

Who Has Benefited from the Farmer Algorithm?

Generally speaking, those sites that have or will benefit from this algorithm will be sites that create unique, high quality content. Obviously, white hat SEO always included creating high quality, unique content as a prerequisite for obtaining long term quality results, this fact hasn't changed.

Tips for SEO/SEM to Avoid the Wrath of Farmer

If you noticed a sudden drop in the Search engine result pages or if you want to avoid a sudden drop in the future, here are some tips that should help you avoid the raft of the Farmer algorithm.

Make sure that the vast majority of content that you post on your website is unique and original. Obviously, you may have to post product descriptions or technical specs that come from a manufacturer, however when possible, create original and unique content in addition to this republished content.

Consider using the Original Source meta tag from Google: meta name="original-source" content=http://www.somedomain.com/article1.html More information at: http://www.google.com/support/news_pub/bin/answer.py?answer=191283

This meta tag directly tells Google that the content you have on your site is original- this way if someone plagiarizes your content or duplicates it in anyway, Google will know the original source and you should get all the credit from Google.

Another good tool to checkout is at www.copyscape.com This tool will scan the net looking for duplicate content so that you can identify specific pages on your website that need to be re-written so they are 100% unique.

Be choosy with the type of articles that you distribute. It should be noted that while Google has targeted many article distribution sites, you will not be penalized for having your content on these sites- the more likely possibility will be these back links will have less power and thus be less effective- so there is no need to remove any of your content from these sites.

Be careful how you monetize your content. Obviously, those that heavily advertise on their site will receive extra scrutiny from Google. If you use content to lure traffic for monetization, definitely use unique content and do not rely solely on aggregated/republished content.

Obviously, the Farmer algorithm has only been out for a couple of weeks, so SEO/SEM professionals are still researching its broad effects. As always, we'll keep you updated as well if we find important information.

The Brochure Stands are must for every company that wants to promote the business they have. If you have a business of your own then you surely use brochures as advertising tools and promote the services and products that you offer. These brochures are used to grab attention of people, and that's when you need the stands to display the brochures, or other paper text materials, the classiest way possible.

Even in this age of technology, when there are ways like websites and social media where you can promote yourself more interactively, the value of brochures have not decreased. This good old fashioned way of presenting a company's profile still has a charm of its own, with creative designs and masterfully written contents. To add up to these, the modern day stands for brochures make things look even more professional and attractive. The brochures attached to these holders make a great impact on people, with their neat and well organized display style. This will surely work to your advantage.

Different kinds of Brochure Stands:

There are many different kinds of stands or holders available for brochures, and the type depends on the need you have with it. The main purpose of these stands is surely to hold on the brochures in a compact way, which offers the viewers a chance to see them easily. These stands have many different sizes and shapes, with variety of brochure holding style. You can select a type for your use depending on your requirements, but for that you must first know how many kinds of them are actually available for you to buy. The suitable one can be any design.

Now, the most commonly used Brochure Stands are the cupboard brochure holders. These are perfect for you if you want more economical stands, or you have different kinds of multiple brochures, and you want different stands for each type of them. The cupboard brochure stands are cheap and light.

One of the main purposes of these stands is to attract people too and for that the plastic made colorful brochure holders are used. These stands are very light, and some of them come with assembling option so that you can carry them easily. They are light and you can put multiple brochures on them.

Acrylic brochures holders are another kind which is very popular because of the elegancy they bring. These stands are transparent like glass and they look fascinating in sophisticated and modern looking rooms. There is no better way to say that you are a modern company than to use these stands to show your brochures.

If you have a large business and image of the company is everything for you then the brochure holders made with wood are the ones which are made just for you. These sophisticated looking wooden brochure holders come with a weight of their own, and impress the viewer's enormously. The wooden stands look magnificent in well-polished and designed rooms. The wooden Brochure Stands will bring your business for sure.